It was a tough decision to choose just five chapters from the DonateMyDress.org network to receive the 2012 Purple Dress Award. Every application we received blew us away. It was incredible to see how every chapter gives their time, generosity and hearts to empower girls and change their lives one dress at a time. But, we think you’ll understand why DMD and Always decided to single out these deserving chapters. We proudly invite you to get to know the winners of the 2012 Purple Dress Award!
Who They Are: Princess Closet collected 2,000 dresses and served more than 800 girls in 2011, working hard to encourage donations, schedule dress drives and organize Dream Day events featuring motivational speakers. The chapter is also an advocate for higher education, creating the Princess Closet Scholarship Fund and the Princess Closet Davalos Scholarship. Each $1,000 scholarship was awarded to a deserving high school senior who made significant contributions in their community, and demonstrated initiative, responsibility and leadership abilities. In addition, Princess Closet has partnered with Latino Fashion Week to collect dress donations, and with organizations such as Make A Wish Foundation. The chapter was established in 2010.
How They’ll Use Their Grant: They’ll increase their scholarship fund and expand their inventory of larger sized dresses.
Hermitage High School/Prom Bring It
Who They Are: Established in 2011, Prom Bring It collected 1,500 dresses by reaching out to local schools and businesses, and organized events to help students find formal wear. The chapter has secured partners including local mall Virginia Center Commons, who donated a store front, and sponsors such as Epiphany Beauty, Dress Barn, Macy’s, Men’s Wearhouse, Shoe Carnival and Sports Clips, and collected gift certificates, limousine services and prizes—in addition to prom and special occasion attire—to distribute to event participants.
What Winning the Purple Dress Award Means to Them: “This is an outstanding recognition that was unexpected. The award will represent all the hard work that went into organizing such a successful event. It will help us promote our services to include so many other counties that need us. It will demonstrate to our students what can be associated with giving back.” -- Jenny High,
Who They Are: They collected 5,000 dresses and served 2,200 girls in 2011. Among the chapter’s signature initiatives is the “Dreams Can Come True” award, given annually to a deserving high school senior and including a $1,000 college scholarship. Abby’s Closet has also instituted a program that encourages high school girls to think beyond their prom, develop their leadership skills, and learn more about nonprofits. In addition, the chapter, established in 2004, works to collect dress donations in all sizes, reaching out to girls through public speaking engagements and media opportunities.
What Winning the Purple Dress Award Means to Them: “We are very honored to have been selected to win a Purple Dress Award.
Who They Are: Working Wardrobes collected over 2,500 dresses and served more than 1,200 girls in 2011. Its signature initiatives include Cinderella for Life, an event that offers self-esteem, empowerment and etiquette workshops; a vision boarding class to prepare girls for a fruitful life beyond high school; and The 1,000 Dress Challenge, a social media campaign encouraging others to host dress drives. In 2011, the chapter supported the Marine Corps Birthday Ball at Camp Pendleton, providing ball gowns for more than 700 women. The chapter was established in 1991.
What Winning the Purple Dress Award Means to Them: “Working Wardrobes is truly honored to receive the Purple Dress Award and congratulates the other chapters on their success as well. We can now continue hosting events such as the D.R.E.A.M. Girls and Distinguished Gentlemen prom event and continue to provide young men and women in L.A. and Orange County the dream of attending their prom in style.” --Allyson Curtis, Working Wardrobes
Who They Are: WGIRLS INC (New York, NY) collected over 5,000 dresses and served 1,900 economically disadvantaged high school girls in 2011. Signature initiatives include Giveaway Day, when girls are invited to the organization’s pop-up boutique through social workers and guidance counselors, and escorted by Prom Squad volunteers through racks of thousands of dresses to find the perfect gown. The chapter was established in 2009, and has grown from focusing on New York City’s five boroughs to also including New Jersey and Long Island.
What Winning the Purple Dress Award Means to Them: “Winning the Purple Dress Award is an incredible honor for our the WGIRLS. In NYC—and around the country—we serve thousands of young women who would otherwise not be able to go to prom. Our members work hard to ensure that Project GLAM is a huge success every year. It is wonderful to see their efforts recognized.” - Amy Heller, Founder/President WGirls Inc